Our singular focus is to improve performance of sales professionals

About Us

The Madison Company was established in 1992 by Ziya Muhamedcani to provide results driven sales consulting and training services at all levels of the sales organization. Madison Company consulting and training are not singular classroom or office based events but promotes the development of sales professionals through the emphasis on continuous field training (Field-On-The-Job-Training). Programs are based on sales basics that all sales personnel need but are often overlooked. Madison Company can provide new and innovative ways for sales training, based on practical approaches, to successfully generate new skills and habits.

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What we offer


Specializing in improving the effectiveness and productivity of sales organizations through utilization of the Madison Method℠. Training and development activities of sales personnel based on “practical, not theoretical” training and consulting services. Primary approach is for training and development activities to be initiated in classroom sessions but supported immediately by field based, individually planned, and continuous field training.

GET | Practical Sales Training Programs
PARTNER | Key Account Management (KAM)
EPIC | Evaluate Plan Implement Confirm

Feel that your company can benefit from our programs?

Working with the best companies to help your company succeed

Our Business Alliances

Latest Posts

madison occulus jr cape

Strategic partnership between Madison Company and JR Cape Associates to develop sales of the Occulus Deal Qualifier, a predictive sales analytics tool designed for sales teams to qualify opportunities better, have less deal slippage and provide forecasts with highest accuracy.

San Francisco and Lüneburg – November 07, 2018 – Madison Company (www.MadisonSFE.com), a global Sales Performance Optimization company and JR Cape Associates (www.JR-Cape.com), a company offering Consulting Services for Human …

Training we've delivered in 36 countries

The Numbers

world map

100 +
Years Joint Sales Experience
25 +
Years In Business
5000 +
Classroom/Field Sessions Conducted
10,000 +
Sales Personnel Trained