Madison Company and Occulus Inc. announce a strategic partnership to provide companies with a competitive advantage to achieve higher sales growth and increased forecasting accuracy


San Francisco and Toronto – May 16, 2018 – Madison Company (, a global Sales Performance Optimization company and Occulus Inc. (, a cloud-based market leader in AI assisted pipeline management and sales forecasting software announced a strategic partnership to benefit organizations to drive sales forecast achievement by merging artificial intelligence and sales analytics with proven business growth solutions.

Occulus incorporates a structured process and powerful analytics algorithms to generate sales forecasting models based on the most up to date opportunity data. Unlike other sales forecasting systems that are "static" relying on statistical analysis of past events to predict future outcomes, Occulus' forecasting system is "dynamic" and incorporates real-time changing deal circumstances, utilizing a "predictive analysis" model to automatically update the forecast. Furthermore, by utilizing Occulus' Asynchronous Coaching capabilities, sales managers will be able to review sales reps' pipeline status and provide on-time coaching to move deals forward without having to schedule face-to-face reviews, saving significant amounts of time.

Occulus, which can be integrated with all major CRM solutions or as a standalone solution, seamlessly integrates alongside Madison's globally recognized and utilized sales training and business growth solutions. Combined, Occulus and Madison provides companies with additional cutting-edge, complementary sales tools to deliver the extra competitive edge needed to increase sales.

Ziya Muhamedcani, President of Madison Company, states:

As a full-service Sales Performance Optimization company, we believe the addition of Occulus' 'predictive sales analytics platform' to our solutions portfolio will significantly increase Madison's ability to help our clients in driving sales growth. Through our own Occulus trials, we have seen dramatic increases in win rates and sales forecasting accuracy and are excited to incorporate Occulus' advanced, yet user friendly technology into our upcoming sales productivity and optimization projects”

Mel Harding, VP Marketing & Product Development, Occulus Inc., states:

"We are honored that Madison Company has selected us as a strategic partner to address the pipeline analysis and forecasting needs of their clients, both current and future." Furthermore, "The combination of Madison Company's proven sales productivity solutions with Occulus' advanced sales analytics will bring lasting change in the areas of sales force effectiveness and forecasting to our clients and prospects. We look forward to working closely with the dedicated and highly skilled professionals at Madison company." added Mel Harding

For more information or to schedule a demo, please contact or visit our Occulus page.

To continue celebrating this new partnership, Madison Company will be providing three separate 60 minute webinars demonstrating the Occulus advantage.

Session 1 – For the Americas: Tuesday May 22, 2018 at 10:00 am PDT (San Francisco Local Time)

Session 2 – For Asia/ Pacific: Wednesday May 23, 2018 at 11:00 am JST (Tokyo Local Time)

Session 3 – For EMEA: Wednesday May 23, 2018 at 9:00 am BST (London Local Time)

Update: We’ve added more sessions for May 30th & 31st, please follow the link below for information and sign up information.

You can sign up for a session here, space is limited for each session.