Our singular focus is to improve performance of sales professionals

About Us

The Madison Company was established in 1992 by Ziya Muhamedcani to provide results driven sales consulting and training services at all levels of the sales organization. Madison Company consulting and training are not singular classroom or office based events but promotes the development of sales professionals through the emphasis on continuous field training (Field-On-The-Job-Training). Programs are based on sales basics that all sales personnel need but are often overlooked. Madison Company can provide new and innovative ways for sales training, based on practical approaches, to successfully generate new skills and habits.

Learn More

What we offer

Programs

Specializing in improving the effectiveness and productivity of sales organizations through utilization of the Madison Method℠. Training and development activities of sales personnel based on "practical, not theoretical" training and consulting services. Primary approach is for training and development activities to be initiated in classroom sessions but supported immediately by field based, individually planned, and continuous field training.

GET | Practical Sales Training Programs
close

GET | Practical Sales Training Programs

NOT YOUR TYPICAL SALES TRAINING PROGRAMS, BUT ...

Sales training for sales managers, sales representatives and internal trainers that is practical, provide immediate field use, and individualized to the trainees' needs . Based on the MADISON METHOD. 1-day, 2-day, 3-day classroom training sessions in a public or in company venue. Extensive workshops and role play exercises during sessions.

Learn More

PARTNER | Key Account Management (KAM)
close

PARTNER | Key Account Management (KAM)

A key account management program which will expand sales at existing strategic accounts, identify and enable sales into new large accounts, target and establish a foothold into up and coming enterprises.  All critical opportunities to achieve incremental sales in today's increasingly competitive selling environment.

Learn More

EPIC | Evaluate Plan Implement Confirm
close

EPIC | Evaluate Plan Implement Confirm

EPIC Sales Force Effectiveness (SFE) program. - A comprehensive SFE program.

A comprehensive, proprietary, and validated SFE program to change the way the sales force thinks, acts, manages and sells. Generates genuine culture change within the organization while increasing sales force productivity and sales.

Learn More

SALES CHECKUP™ | A SALES FORCE ASSESSMENT TOOL
close

SALES CHECKUP™ | A SALES FORCE ASSESSMENT TOOL

SALES CHECKUP™ | A SALES FORCE ASSESSMENT TOOL

A comprehensive field observation and one-on-one interview based assessment of the sales department, provides management valuable insights into functions and segments of the sales organization most often misrepresented or misunderstood within companies.

Learn More

Who we are

Executive Team

ZIYA MUHAMEDCANI MBA
PRESIDENT & FOUNDER
Michael Wenderoth
Senior Advisor & Senior Trainer

Feel that your company can benefit from our programs?

Contact
Working with the best companies to help your company succeed

Our Business Alliances

Multi-Industry and Multi-Lingual

Our reach

Industry Experience

We have experience training sales personnel in leading multinational corporations across the following industries: Medical Equipment, Consumer Goods, Service, Industrial/Machinery, Pharmaceuticals, Airline, Chemicals, and Financial

Language Familiarity

Our multilingual team has experience performing training sessions in these and other languages: English, Japanese, Chinese, Thai, Spanish, Portuguese, and French.

Latest Posts

madison occulus jr cape
Company News

Strategic partnership between Madison Company and JR Cape Associates to develop sales of the Occulus Deal Qualifier, a predictive sales analytics tool designed for sales teams to qualify opportunities better, have less deal slippage and provide forecasts with highest accuracy.

San Francisco and Lüneburg - November 07, 2018 - Madison Company (www.MadisonSFE.com), a global Sales Performance Optimization company and JR Cape Associates (www.JR-Cape.com), a company offering Consulting Services for Human …

Read Our Blog

Upgrade Deal Qualification/Sales Forecasting Capabilities

Learn  How to Upgrade Your Deal Qualification and Your Sales Forecasting Capabilities

Learn More

Training we've delivered in 36 countries

The Numbers

world map

100 +
Years Joint Sales Experience
25 +
Years In Business
5000 +
Classroom/Field Sessions Conducted
10,000 +
Sales Personnel Trained